The music video director and producer work together with the band / singer to come up with a unique and creative vision for the video that will bring the song to life visually.

During this stage, we will brainstorm ideas for the overall look and feel of the video, as well as specific shots, scenes, and visual effects that will help tell the story of the song. We will also determine the overall style and tone of the video, as well as any special themes that will be incorporated.

Once the concept has been developed, we will create the storyboard, which involves a visual representation of the shots and scenes that will be included in the video.

Storyboarding is an essential part of the pre-production process, as it allows the team to plan out the entire video before any filming takes place.

On this stage the music video director and crew work together to bring the concept to life.

During filming, the director works closely with the camera crew to ensure that each shot is framed and composed correctly, and the actors and performers are giving their best performances. The director may also make adjustments to the storyboard or shot list as needed to account for any unexpected challenges or opportunities that arise during filming.

Once filming is complete, it’s time to move on to post-production. Now the footage is edited, color graded, and sound mixed to create the final music video.